Research Area

Saving Behavior Research

Examining savings habits, levels of financial discipline, and the wide variation in savings approaches across countries, cultures, and income levels.

The scale of our savings research

Our savings behavior program is one of the most comprehensive cross-national studies of household financial discipline currently in the public domain.

38
Countries included in the Saving Behavior Index
94K
Household survey participants across six continents
7
Annual survey waves, beginning 2017
12
Distinct saving behavior archetypes identified

Beyond the savings rate

National savings rates tell us how much people save in aggregate. Our research asks a different set of questions: why do people save, how consistently do they do it, what stops them, and how do cultural norms shape their relationship with money over time?

We distinguish between passive saving (spending less than earned without intentional strategy) and active saving (deliberate allocation toward future goals), and examine how the balance between these shifts across cultures and life stages.

Savings consistency

How reliably do households set aside money month to month, regardless of income level?

Goal orientation

Do savers orient toward specific goals (home purchase, education, retirement) or save without a defined objective?

Social influences

How do family expectations, peer norms, and community structures affect individual saving decisions?

Person reviewing household budget and savings plan

Household savings rate by region

Average percentage of monthly income saved, as reported by survey participants. Data from the 2024 wave. Figures are self-reported and represent medians within each region.

East Asia
36%
Northern Europe
30%
North America
23%
Southern Europe
18%
Latin America
14%
Sub-Saharan Africa
11%
South Asia
10%

Note: These figures represent median self-reported monthly savings rates and should not be compared directly with official national savings statistics, which use different methodologies.

Selected country indicators

Key savings behavior indicators from the 2024 wave across selected study countries. All figures are based on representative household samples.

Country Median Savings Rate Emergency Fund Coverage Regular Savers (%) Primary Savings Goal
Japan 38% 6.2 months 74% Retirement
Germany 28% 5.8 months 68% Home purchase
United States 21% 2.9 months 54% Retirement
Brazil 12% 1.4 months 39% Emergency buffer
Nigeria 9% 0.8 months 31% Education (children)
India 18% 2.2 months 61% Education (children)
Sweden 32% 6.5 months 71% Long-term investment
South Korea 34% 5.1 months 76% Home purchase

Source: FiscalSignals Global Savings Survey, Wave 7 (2024). Data reflects median values within nationally representative samples. Emergency fund coverage = months of essential expenses. All data is for informational and educational purposes only.

What our research reveals

Seven years of cross-national data have produced findings that challenge common assumptions about who saves, why, and how consistently.

Culture outperforms income
In our data, cultural attitudes toward thrift and delayed gratification are stronger predictors of savings consistency than income level or financial education alone.
Intergenerational transmission
Adults who report that their parents discussed money openly are significantly more likely to be consistent savers, across all income levels and regions studied.
Mobile money effect
In markets where mobile savings accounts have been widely adopted, savings rates among previously unbanked populations have increased by an estimated 8–14 percentage points.
Persistent gender gap
Women in 31 of 38 study countries report lower formal savings balances than men at comparable income levels, a gap attributable more to structural barriers than behavioral differences.

Recent publications

Summaries of selected findings from our ongoing Saving Behavior research program.

Coins and savings jar representing household savings
Emergency Savings

The global emergency savings deficit

Across 38 countries, fewer than half of households hold liquid savings equivalent to three months of essential expenses. The gap is widest in middle-income economies where informal safety nets have weakened but formal savings culture has not yet taken hold.

Financial planning documents and charts
Retirement

Retirement saving in the informal economy

For the more than two billion adults who work outside formal employment systems, retirement saving is primarily managed through family networks and community systems rather than pension accounts — with significant implications for economic security.

Young people discussing financial goals
Youth Saving

How younger adults are redefining financial goals

Adults under 35 in our 2024 wave are significantly less likely to identify homeownership as a savings priority than the same cohort in 2017 — a shift driven by both affordability barriers and changing lifestyle preferences across regions.

Farmer in Southeast Asia representing rural savings patterns
Rural Communities

Seasonal saving patterns in agrarian economies

Agricultural households in our study demonstrate highly seasonal savings behavior tied to harvest cycles. This pattern is frequently misread by policymakers as financial instability rather than rational adaptation to income volatility.