What We Study
Beyond the savings rate
National savings rates tell us how much people save in aggregate. Our research asks a different set of questions: why do people save, how consistently do they do it, what stops them, and how do cultural norms shape their relationship with money over time?
We distinguish between passive saving (spending less than earned without intentional strategy) and active saving (deliberate allocation toward future goals), and examine how the balance between these shifts across cultures and life stages.
Savings consistency
How reliably do households set aside money month to month, regardless of income level?
Goal orientation
Do savers orient toward specific goals (home purchase, education, retirement) or save without a defined objective?
Social influences
How do family expectations, peer norms, and community structures affect individual saving decisions?